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Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfoliov
SHAY SHUSHAN
Hello there! I'm-
Exhabition walls
Challenge: Designing exhibition walls
for an IoT conference in London,
using the brand’s new visual language.
Solution: Extracted robotic arm wireframes,
applied light blue and a rich brand palette,
and layered hexagonal patterns for an industrial feel.
Integrated typography and data cards to attract
leads while ensuring a vibrant, brand aligned design
as requested.
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Linkedin cover
Challenge: design a new cover for the company, aligning with its updated visual identity.
Solution: I incorporated the brand’s color
palette to enhance visibility, emphasized
the word “Optimization” as it is a key message
for the brand, and integrated wireframe-style elements to reinforce the brand’s identity
and field of expertise.
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Holidays assets
Challenge: Create diverse assets for holidays and special events
Solution: Crafted tailored visuals to meet Primis's needs and requirements.
including: a custom icon set for an in-house
Passover gift, a Christmas flyer (2 options)
for employees, a LinkedIn post for a special collaboration, and a GIF post special for Christmas.
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B2B Linkedin campaign
Challenge: Design LinkedIn assets for the Sellers Guide campaign, using a minimalist style distinct from Primis's usual tone.
I designed minimalist images in the brand’s colors, using gradients and light-play to emphasize
the concept of hidden sellers and complement
the main message of the digital asset.
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White paper
Challenge: Received a plain text article on an unfamiliar topic, tasked with designing an A4 digital layout in RGB.
Solution: Analyzed the article, clarified terms with AI, and sourced adaptable illustrations to fit the brand. Modified and created visuals to match the new design language, ensuring readability, smooth information flow, and strong brand alignment.
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Company Portal Redesign
Challenge: Creating a new branding identity for
the company's service portal.
Solution: I incorporated the company's brand colors, designed a cohesive sticker set for category representation, and assigned tailored color palettes
to each category, ensuring alignment
with the brand guidelines.
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B2C Newsletters
Challenge: Designing B2C Newsletters
for Multiple Clients
Solution: I maintained the brand language and aligned
with the brief by clarifying the main objectives and key messages. For Domino’s, where a different tone was needed, I developed a mini digital campaign around the "Pizza and a Half" promotion, crafting a visual narrative that captured attention and highlighted the value of
the offer.
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Evening Branding
Challenge: Create branding for a charity event, including a WhatsApp invite, stage backdrop, towel, kids' coloring page, cup sticker, and flags.
Solution: Beach elements and a sea color palette with the Hebrew Volvo's font, creating a fresh, fun, beach-themed look.
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B2B Campaign
Challenge: Creating a cohesive
set of assets for a supermarket
themed campaign.
Solution: I used the brand colors with
a supermarket and cookies theme, as decided.
I designed a set of assets, each tailored
to a specific message and purpose.
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Cocktail
Recipe Flyer
Challenge: At the exhibition, the company needed a cocktail recipe flyer to be handed out at the booth, allowing potential leads to take one as a keepsake.
Solution: I used the brand’s colors, created a cocktail visual, added ingredient icons for clarity, and applied bold brand typography.
404 Page
Challenge: Create a page informing users that the section on the website is currently under construction.
Solution: featuring the Promai logo as a work
in progress, with figures assembling it like
a construction site. Bold typography enhances visibility, and the pre-prepared form is included
for user engagement.
Memorial stickers
Challenge: Creating a sticker that honors the memory of the late Gidi and Noa, tragically lost on October 7th in Nova festival.
Solution: I took a good look at the logo's features, including curves, stroke weight, spacing, colors, and the rounded letters. Then, I made the necessary adjustments to ensure it works smoothly with Hebrew lettering.
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