Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfolio Welcome to my Portfoliov

SHAY SHELEG

Hellow there! I'm-

Fundraiser Evening Branding

Challenge: Create branding for a charity event aiding at-risk youth, including a WhatsApp invite, stage backdrop, towel, kids' coloring page, cup sticker, and flags.

Solution: Beach elements and a sea color palette with the Hebrew Volvo's font, creating a fresh, fun, beach-themed look.

Note

Digital Assets

Challenge: Expand Primis's branding with digital assets, including a set of icons and some web elements

Solution: I created a set of icons in Primis's brand colors, capturing the spirit of Family Day, and added an engaging web element to enhance the brand's digital presence, ensuring consistency and appeal across
all platforms

expand

Fundraiser Evening Branding

Back 2 Basics

Challenge: Primis has launched a new marketing campaign for their free product named 'Sellers Guide.' This tool is designed to assist publishers in identifying hidden sellers.

Solution: They have requested a minimalist language style, distinct from Primis's usual tone. I have developed minimalist images in the brand's colors to complement the main message of the digital asset.

expand

Fundraiser Evening Branding

Newsletter
Dominos

Challenge: Design a newsletter for Domino's "Pizza and a Half" Campaign.

Solution: I used Dominos' blue and red in the typography and button, and added dashed lines to highlight the half pizza received as part of the promotion. In addition, it was important to Dominos to have a 'fun' design, so I used scribbled lines to make the design of the mailing more enjoyable.

expand

Fundraiser Evening Branding

Spicy Bazooka

Challenge: To create a set of posters to promote the launch of Bazooka's new spicy flavor.

Note

Solution: Adding just a touch of spiciness to the familiar characters and integrating personalized microcopy in their 'futures' section, I achieved the creation of unique Bazooka illustrations that harmoniously coexisted with their original graphics.

Memorial stickers

Challenge: Creating a sticker that honors the memory of the late Gidi and Noa, tragically lost
on October 7th in Nova festival.

Solution: I took a good look at the logo's features, including curves, stroke weight, spacing, colors, and the rounded letters. Then, I made the necessary adjustments to ensure it works smoothly with Hebrew lettering.

Camera

Fundraiser Evening Branding

Chris Varmelio

Challenge: to make a poster inspired by an artist I like

Solution: colors and shapes, I created characters that elegantly embody the essence of both French aesthetics- inspired by the artist's roots, and a touch
of Tel Aviv's hipster style. The result is a fusion that captures the charm of both worlds.

Camera

Fundraiser Evening Branding

Billie Eiilish & 
Infected Mushroom

Challenge: Translate an existing logo into Hebrew.

Solution: I took a good look at the logo's features, including curves, stroke weight, spacing, colors, and the rounded letters. Then, I made the necessary adjustments to ensure it works smoothly with
Hebrew lettering.

Camera

Fundraiser Evening Branding

Logotype

Challenge: Translate an existing logo into Hebrew.

Solution: I took a good look at the logo's features, including curves, stroke weight, spacing, colors, and the rounded letters. Then, I made the necessary adjustments to ensure it works smoothly with
Hebrew lettering.

expand

Fundraiser Evening Branding

Adamame

Challenge: Designing a website for a restaurant

Solution: Firstly, I conceptualized the restaurant- all ingredients in the dishes are sourced from the restaurant's garden. I selected a color palette that resonates with nature and earthiness, incorporating an additional texture in shades of white and yellow to evoke a tablecloth feel.
I created a set of brand-specific icons, adding texture that conveys a natural and slightly rustic ambiance.

Camera

Fundraiser Evening Branding

The Lost Treasure

Challenge: Creating digital assets for a new project by McCann’s HR department

Utilizing McCann's HR color palette, including the creation of stickers that align with the central message. I employed clean yet bold and clear typography.

Camera

Fundraiser Evening Branding

Packaging Box

Challenge: To design a packaging box
for condoms.

Solution: I took well-known comic book characters that represent purity, innocence, heroism and helping others, and gave them a new twist- now they serve as a sex symbols
(a safe sex symbols).

Camera

Fundraiser Evening Branding

ShickBag

Challenge: a fashion store exclusively
for female soldiers.

Solution: Infusing a feminine Israeli spirit with strength, this design features collages of feminine elements, military insignias, and scenic landscapes.
The custom-designed logo font, inspired by vintage IDF posters, adds a nostalgic touch, contributing to the brand's distinctiveness.

Camera

Fundraiser Evening Branding

404 error page

Challenge: Design a 404 error page for Renuar, for both web and mobile, specifying that winter clothes are unavailable in the summer.

Solution: I chose a minimalist design.
It featured an empty shop with the focus on the texture of the wall and the
empty hangers.

Post Nespresso

Challenge: Designing a Nespresso post  to celebrate the World Cup. No text.  

Solution: I crafted a scene evoking the spirit of a soccer match. The background wall, subtly desaturated, provides a striking contrast with the television, slightly blurred yet hinting at the excitement of the game. Adding the coffee table with capsules and a mug in the foreground completes the ambiance.

Chat

SHAY SHELEG

Hellow there! I'm-

Fundraiser Evening Branding

Challenge: Create branding for a charity event aiding at-risk youth, including a WhatsApp invite, stage backdrop, towel, kids' coloring page, cup sticker, and flags.

Solution: Beach elements and a sea color palette with the Hebrew Volvo's font, creating a fresh, fun, beach-themed look.

Digital Assets

Challenge: Expand Primis's branding with digital assets, including a set of icons and some web elements

Solution: I created a set of icons in Primis's brand colors, capturing the spirit of Family Day, and added an engaging web element to enhance the brand's digital presence, ensuring consistency and appeal across all platforms

Fundraiser Evening Branding

Back 2 Basics

Challenge: Primis has launched a new marketing campaign for their free product named 'Sellers Guide.' This tool is designed to assist publishers in identifying hidden sellers.

Solution: They have requested a minimalist language style, distinct from Primis's usual tone. I have developed minimalist images in the brand's colors to complement the main message of the digital asset.

Fundraiser Evening Branding

Newsletter Dominos

Challenge: Design a newsletter for Domino's "Pizza and a Half" Campaign.

Solution: I used Dominos' blue and red in the typography and button, and added dashed lines to highlight the half pizza received as part of the promotion. In addition, it was important to Dominos to have a 'fun' design, so I used scribbled lines to make the design of the mailing more enjoyable.

Fundraiser Evening Branding

Spicy Bazooka

Challenge: To create a set of posters to promote the launch of Bazooka's new spicy flavor.

Memorial stickers

Challenge: Creating a sticker that honors the memory of the late Gidi and Noa, tragically lost on October 7th in Nova festival.

Solution: I took a good look at the logo's features, including curves, stroke weight, spacing, colors, and the rounded letters. Then, I made the necessary adjustments to ensure it works smoothly with Hebrew lettering.

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Chris Varmelio

Challenge: to make a poster inspired by an artist I like

Solution: colors and shapes, I created characters that elegantly embody the essence of both French aesthetics- inspired by the artist's roots, and a touch of Tel Aviv's hipster style. The result is a fusion that captures the charm of both worlds.

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Billie Eiilish & Infected Mushroom

Challenge: Translate an existing logo into Hebrew.

Solution: I took a good look at the logo's features, including curves, stroke weight, spacing, colors, and the rounded letters. Then, I made the necessary adjustments to ensure it works smoothly with Hebrew lettering.

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Logotype

Challenge: Translate an existing logo into Hebrew.

Solution: I took a good look at the logo's features, including curves, stroke weight, spacing, colors, and the rounded letters. Then, I made the necessary adjustments to ensure it works smoothly with Hebrew lettering.

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Adamame

Challenge: Designing a website for a restaurant

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

The Lost Treasure

Challenge: Creating digital assets for a new project by McCann’s HR department

Utilizing McCann's HR color palette, including the creation of stickers that align with the central message. I employed clean yet bold and clear typography.

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Packaging Box

Challenge: To design a packaging box for condoms.

Solution: I took well-known comic book characters that represent purity, innocence, heroism and helping others, and gave them a new twist- now they serve as a sex symbols (a safe sex symbols).

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Fundraiser Evening Branding

Solution: I created a set of icons in Primis's brand colors, capturing the spirit of Family Day, and added an engaging web element to enhance the brand's digital presence, ensuring consistency and appeal across
all platforms

Newsletter
Dominos

Challenge: Creating a sticker that honors the memory of the late Gidi and Noa, tragically lost
on October 7th in Nova festival.

Challenge: to make a poster inspired by an artist I like

Solution: colors and shapes, I created characters that elegantly embody the essence of both French aesthetics- inspired by the artist's roots, and a touch
of Tel Aviv's hipster style. The result is a fusion that captures the charm of both worlds.

Billie Eiilish & 
Infected Mushroom

Solution: I took a good look at the logo's features, including curves, stroke weight, spacing, colors, and the rounded letters. Then, I made the necessary adjustments to ensure it works smoothly with
Hebrew lettering.

Solution: I took a good look at the logo's features, including curves, stroke weight, spacing, colors, and the rounded letters. Then, I made the necessary adjustments to ensure it works smoothly with
Hebrew lettering.

Challenge: To design a packaging box
for condoms.

Solution: I took well-known comic book characters that represent purity, innocence, heroism and helping others, and gave them a new twist- now they serve as a sex symbols
(a safe sex symbols).

Challenge: a fashion store exclusively
for female soldiers.

Solution: Infusing a feminine Israeli spirit with strength, this design features collages of feminine elements, military insignias, and scenic landscapes.
The custom-designed logo font, inspired by vintage IDF posters, adds a nostalgic touch, contributing to the brand's distinctiveness.

Solution: I chose a minimalist design.
It featured an empty shop with the focus on the texture of the wall and the
empty hangers.

Challenge: Designing a Nespresso post  to celebrate the World Cup. No text.  